SOFTWARE:
Illustrator, Photoshop
DATE:
2023
SUMMARY:
For this group project we created a fictional drink brand called Atequila and built all of its brand assets from scratch. We designed the logo, can packaging, and overall visual identity, making sure everything felt bold, fun, and instantly recognizable. Each part of the brand was made to work together, from the color palette to the typography to the layout of the cans. The goal was to create a complete, cohesive brand that looks real and ready to hit the shelves.
